The
Future is Here, and It Pays in Euros
By, Mike Mandlin
What’s Going On
Basketball
globalism is the new black and, for the most part, I'm
quite pleased with that. There's much more talent
in the NBA than there was fifteen years ago, and the
rise of international basketball has played a big role
in that. Who would have imagined that a soft,
teenage German would turn into a 7-foot Mitch Richmond? Or that
a miniature Frenchman would dominate
the paint and beat out the greatest player of this generation
(a Virgin Islander) for Finals MVP?
Fifteen years ago, who could have predicted that the
NBA would feature a dominant 7'6" center who’s unstoppable
in the post, comfortable from 20’, shoots almost 90%
from the line, and speaks Chinese?And these are just some of the top foreigners
in Texas.
This
summer, however, things changed a bit, and the NBA became
the exporter. Seeing twelve players sign with
international teams, my frustration with the league's
stupid salary cap, trade restrictions, and anti-competitive
economic policies, turned to real concern that foreign
competition for players will significantly dilute the
level of talent in the NBA in the coming years.
It isn't the marketplace competition, in itself, that
troubles me; competition is the scalpel that trims the
fat from an industry. Rather, I'm concerned that
the NBA is too fat and too dysfunctional to respond
effectively to this competition and that in the coming
years, American and foreign players I want to see in
person will end up making Euros overseas.
Among
the NBA ex-pats, only Josh Childress is of unquestionable
starter-quality.Nenad Kristic was an up-and-comer
before hurting his knee, but only 25-years old, he should
return to form. Juan Carlos Navarro was a Euroleague
veteran who, like most international vets, had an up
and down rookie season, adjusting to the NBA, but certainly
showed the talent to be a major contributor. The
rest of the players were bottom-of-the-rotation quality,
but losing them is just the start of things to come.
Childress
signing withOlympiacosgot lots of press, and rightly so (as I've previously noted) but the Earl
Boykins signing might be more illustrative
of this new expatriate trend. Boykins was probably the fastest
player in the NBA in his salad days, but at 32, he's
lost a half-step. When you're 5'5", you can't
lose a half-step and remain an effective rotation player
in the NBA, so this summer finding diminished interest
in the US, Boykins' took
a one-year offer from Virtus Bologna. For decades,
Europe has been the
respite for NBA players who couldn't cut it anymore,
but still want to play and earn some dough. But
Boykins isn't departing for chump change; his $3.5 million
contract makes him the most highly paid player in Italy,
and it's significantly more than he could get in the
NBA, unless someone were to bring Billy Kingout of exile. The
signing is an experiment for both parties and something
of an audition for players with Boykins' particular
talents.
Most
international guards who have played in the NBA are
a step slow on defense, but watching Olympic basketball,
I was surprised to find a dearth of excellent ball-handlers
in the international game. The US's opponents typically only had
one or maybe two players who could bring the ball up
against pressure defense. It's one thing to have
difficulty scoring on Kobe Bryant, but there isn't a
single point guard in the NBA who would have trouble
getting the ball across half court, against him.
Even solid teams like Germany struggled to handle the ball
against tight single coverage. The international teams
also lacked penetrators and slashers. I initially
thought the NBA players were just too quick, but even
in games in which the US didn't play, there were very few
players who could get in the lane to create high percentage
scoring opportunities.As it happens, that’s Boykins' bread and butter.
It's
amusing to think of a dwarf point-guard who doesn't
pass (if he can possibly avoid it) as a prototype, but
despite his limitations, Boykins' game is well suited
for international play. A superior ball-handler
and able penetrator, Boykins finishes effectively in
the lane with a variety of teardrops, and though he
has lost that half-step, he'll still be faster than
almost anyone he faces in the Euroleague. Also,
Boykins had never been particularly dangerous from NBA
three-point range, but the Euroleague uses the much
shorter WNBA three-point line, from which Boykins will
be a threat. Furthermore, despite his itsy bitsyness,
Boykins is surprisingly strong—those little arms press
over 300 lbs. His strength certainly wasn't enough
to offset his size disadvantage on the defensive end
in the NBA, and will still be an issue to some degree
in the Euroleague.However,
as Henry Abbott noted, international guards tend
to be considerably slighter than NBA guards, so Boykins
might not find holding his own ground quite as difficult,
and he shouldn’t have problems with the more physical
nature of international play, on the offensive end.
I expect Boykins to be very successful in Italy.
Virtus
isn't the only international team that looked to the
NBA bench this summer to find a point guard with Boykins'
game. Jannero Pargo and Carlos Arroyo (not to mention Navarro)
are scoring point-guards who can get in the lane and
shoot very efficiently from a step or two inside the
NBA three-point line; they should thrive overseas.
The success of these investments will encourage Euroleague
teams to invest further and more aggressively in NBA
players. It’s ironic, for years the NBA has cherry-picked
the best international players, like Toni
Kukoc and Drazen
Petrovic, and top prospects like Vlade
Divac and Dirk Nowitski. Now, foreign teams
are starting to lop off the bottom end of NBA rosters.
And as those leagues grow and prosper, they'll look
further up the ladder.
How We Got Here
NBA
teams suffer from a void of competent management (of
which I have written so frequently) but
the league also faces structural impediments; their
Collective Bargaining Agreement codifies some of the league's
most constrictive policies. The ill-designed CBA
was drafted hastily during the '98-'99 lockout and ratified in the
final hours before the NBA-imposed deadline for negotiations.
Owners had publicly expressed concerns of out-of-control
free-agency since Glenn Robinson demanded a $100 million
contract, straight out of college—though he 'settled'
for $68 million—and felt their fears justified when
Kevin Garnett signed a 6-year $126
million contract with the Minnesota Timberwolves, in
October of '97.There was no way to prevent foolish owners from
signing players to outrageous contracts without colluding,
so the owners demanded (and got) a salary cap to control
(themselves and) the salary boom, and to maintain a
level playing field for small market teams.Maintaining the Larry Bird exception gave teams seeking
to retain their own free agents a big advantage, and
trade restrictions to prevent the most moneyed owners
from making New York Yankees-style moves—$15 million stars
acquired for a good prospect or two—further curtailed
player movement. One reason for some of these
rules was to keep stars from leaving the teams that
drafted them, not for competitive reasons, but because
Stern had long felt that being able to identify star
players with a particular franchise was key to marketing
the league.He
got his wish, and the NBA suffered from league-wide
stagnation.
The
trickiest element of CBA design in the NBA system is
matching guaranteed contracts with a salary cap.The NFL has a salary cap, but player contracts
are largely not guaranteed.That way, any player that doesn’t fit in the
plan can be cut.In
baseball, contracts are guaranteed, but owners aren’t
constricted by a salary cap so their personnel mistakes
hit their wallets, but don’t prevent them from improving
their teams.The
NBA tries to have to merge these two systems and it’s
been a huge flop.
Wasn't
it amazing watching Olympian LeBron James, this summer, zip passes
to players who could actually catch the ball and finish?(And oh man,
did they finish.)
Instead
of watching James play with solid cast and compete for
a championship every year, we've watched the best new
player to come into the NBA since Tim Duncan run with
the dregs of the league—because Cleveland lucked out
in the draft lottery, and then made a few bad personnel
decisions. They finally made a good move, firing
their incompetent GM, Jim
Paxson in 2005, and after a few mistakes to start,
replacement Danny
Ferry settled into the role.With Ferry, the team’s decision-making has improved
significantly, but the mistakes have, have virtually
paralyzed them—until fear of losing James in free agency
spurred some recent
creativity.As
well as make it difficult for bad teams to get back
on their feet, the CBA impedes good teams trying to
be great teams. How many times have you heard
about a team being "one player away" but cap-strapped?
The CBA was instituted to keep things from getting
out of hand and instead they've prevented teams (and
the game) from evolving.
Another
strange clause in the CBA prevents NBA teams from offering
more than $500,000 to buy out the contracts of foreign
league players, who wish to sign with an NBA team. Perhaps
this rule was written to prevent the kind of blind
bid auctions you see in Major League Baseball for
Japanese players, but it has only served to prevent
or delay talented players, like Luis
Scola, from joining the NBA. The CBA doesn't
expire until after 2011 (and the NBA can opt to extend
for another year) leaving the league impotent to compete
with international teams on equal terms for the next
few years. And instead of trying to bring the
NBA Players Association and ownership to the bargaining
table to add mutually beneficial addenda to the CBA,
Commissioner David Stern is helping to plan the expansion
of competition.
David Stern: Globetrotter
In
between TV anchors talking about: how much more physical
international ball is than the NBA (sad, but true);
the inconsistency of Olympic reffing (just sad); the
refreshing "class" of the American team (they
had worried about players burning down their hotel and
trying to smuggle doobies through customs); and noting
how FIBA and the Euroleauge use the WNBA three-point line (they didn't
mention it, actually, but they really should have, again
and again and again); David Stern told reporters that he and Chinese authorities had been discussing
the formation of a professional league in China, and
that he is looking to establish a "presence"
in India, which just hosted their first NBA Without
Borders this summer:
"'[The
Chinese league] would be a separate league that would
be NBA-affiliated or NBA-sponsored, but it would be
independent,' Stern said. 'And it would just sign players.
For a very long time to come it would be at a lower
scale than the NBA. But as the sport develops in China,
and as more players around the world recognize the opportunities
of playing in China, we see
that league growing and strengthening.'"
Stern
has had an eye on international expansion for a long
time and offered the greatest proof
of his impending dotage this spring, when he said that
he envisioned an NBA expansion team in Europe
within the next decade. He failed to mention the
logistical details, how he plans to account for the
inconvenience of the Atlantic Ocean,
and such. The London Hooligans' would have to
fly over seven hours just to hook up with the Brooklyn
LeBrons, and another six or seven hours to play West
Coast teams, putting the Hooligans at an irreconcilable
disadvantage. The poor guys would have to travel
3,500 miles just to meet groupies with straight teeth.
An
independent NBA-associated league operating successfully
in China, however,
is quite plausible; Stern envisions NBA partnerships
in 8 to 12 stadiums across the country. It's
not clear whether this league would directly compete
with the Chinese Basketball Association or
whether that league would be subsumed in partnership,
like the ABA. Regardless, if there's
anything we learned about China,
in the Beijing
games, it's that their 16-year-old girls look curiously
like 12-year-old girls. Also, apparently everyone there
loves basketball, and I don’t imagine there would be
any difficulty filling another 12 stadiums with fans.
I understand the NBA wanting to put down business roots
in the biggest burgeoning market in the world, but there's
a difference between selling Kobe Bryant jerseys and
creating a new league. I question whether it's in the
interests of NBA fans (and NBA owners) to build leagues
around the world that will eventually compete with the
NBA.
The
problem with Stern's statement is his assurance that,
"for a very long time to come [the Chinese league]
would be at a lower scale than the NBA."
Sure, I buy that, but the Euroleague competes at a "lower
scale" than the NBA, and it's thriving and competing
for NBA-level talent. I think it would be a huge folly
to underestimate the rate at which professional basketball
in China will grow, especially given projections for
the growth of consumer spending power in China in the coming years.
According
to McKinsey& Company, the urban-affluent Chinese (1% of the population)
have annual disposable income roughly equivalent to
$62.5 billion and, "They consume globally branded
luxury goods voraciously, allowing many companies to
succeed in China
without significantly modifying their product offerings
or the business systems behind them." Furthermore,
in the next decade or so, McKinsey expects the buying
power of the growing Chinese middle class to "redefine
the Chinese market" and "dwarf" that
of the urban-affluent. Does Stern really not think
that an NBA-affiliated Chinese league would quickly
become successful enough to invest in some NBA-quality
bench players?
Bill
Simmons, one of my favorite basketball writers, has
long touted Stern's surpassing brilliance, attributing
almost every windfall that comes the NBA's way to his
ingenious orchestration. I suppose it's not impossible
that, realizing that the critical flaws of the CBA are
unlikely to be fixed any time soon—owners and players
not being famous for placid negotiations—Stern is promoting
foreign competition to force the NBA to adapt, and avoid
suffering serious losses. I’d like to think that’s
the case, but it isn’t.Stern's definitely a very smart guy, but he's
not Kaiser Soze and I don't think he's playing chicken,
here; he's just running the NBA like any corporation
seeking global expansion. The problem is that
sports leagues are consortiums of local businesses,
whose products aren’t fully transmittable, regardless
of broadcasting technologies—anyone who's been a fan
from afar can appreciate that. I'm also convinced
that Stern, approaching retirement, wants to leave a
legacy of worldwide expansion of a sport that, predominated
by black athletes, was once widely thought unmarketable
to a predominantly white audience. It's a worthy
goal, but Stern isn't the basketball ambassador to the
world; he's an employee of the NBA and has a duty to
support the league (not just represent it) to the best
of his ability.
That Damn Dream Team
The
NBA’s best defense for their inutile system is that
when the NBA's CBA was written, during the lockout,
the league had no competition to consider.They may not have an antitrust exemption, like
MLB, but the NBA benefitted from international indifference.Then the ’92 Olympic ‘Dream Team’ changed everything.I wasn’t aware of the magnitude of the Dream
Team’s impact on the rest of the world until the past
few years, during which I’ve heard numerous foreign
NBA players cite the ’92 squad as their inspiration
to start playing basketball.During the Beijing Games, the TV folks discussed
it ad nauseam, especially since the Dream Team was so
frequently compared to this summer’s ‘Redeem Team’.The international basketball community’s reaction
to the Dream Team, however, makes that comparison futile.
The '92 team jogged their way to a 44 point-differential
against inferior competition that provided almost no
resistance. The clip below looks like a Division
I team running a three-passes-before-every-shot drill
against middle school kids.
[Note: I also picked this clip because it's so delightfully
out of joint. The Dream Teamers laugh and slap
hands, while DMX talks about bodies piling up, and the
beginning, "Last night, I had a dream..."
is a snippet from the Jay-Z track where he and the ghost
of Biggie Smalls talk about his murder. Mixes
like these make me happy.]
In
contrast to the '92 team, this summer's squad encountered
formidable opposition and played with full-bloom playoff
intensity. In particular, the US played defense
with such ardor—contesting every pass, every shot, rotating
and switching, trapping, applying full-court pressure
for long stretches—that the commentators noted how much
harder several of the players were defending, than they
did in the NBA. It was a glorious effort, and
it was necessary to win gold. On the few occasions
when the US team let down their guard, the opposition
poured it on, raining three-pointers, perfectly timed
backdoors and interior passes, and effortless dribble-penetration
(especially that little Australian.) In '92 Charles
Barkley noted that one Angolan player looked like he
hadn't eaten in three weeks. This time the US faced dozens
of well-fed professionals from the Euroleague, a consortium
that just signed twelve new talents, fresh from the
NBA.
Where We're Headed
Foreign
basketball leagues won't draw NBA stars in the foreseeable
future. Aging stars might head overseas, like
David Beckham did, but I think there's just too much
money available for NBA stars, in America, to be enticed by the international
leagues. Instead, I see the beginning of a hollowing
out of the NBA, when valuable bench players go overseas
to get paid like stars and the third-stringers leave
to get paid a million or two, instead of a half-million.
The NBA will continue to attract young international
prospects with big upside, like Knicks '08 pick Danilo
Gallinari, because the rookie pay-scale provides
competitive compensation, at the lottery-pick level.
But Juan Carlos Navarro was the 2006 MVP of the ACB
Spanish League, and at 28, has no incentive to waste
his prime years in the US
as a restricted free agent looking to make his bones,
when FC Barcelona will pay him the equivalent
of about $24 million over the next four years.
I'm
not sounding the bell for the end of NBA superiority;
the basketball market disparity between the US
and the rest of the world is still enormous. Next
year, twenty-seven of the thirty NBA teams are likely
to be over the '08-'09 luxury tax threshold of $58.68
million, while only top Euroleague teams like Panathinaikos,
Olympiacos
and CSKA have
$30 million rosters, and some teams sport rosters earning
a tenth of that.The NBA minimum is 75% of the salary
cap—$44 million this year.
The
NBA still employs the vast majority of the world’s top
basketball talent, but the ascent of international basketball
has fissures forming in the NBA’s dominant position
in the market.This
summer was the beginning of the end of that dominance.
David Stern's delusions of international expansion for
the NBA are instructive here.Europe isn't
ready for an NBA team yet, he said. "We need the
buildings. We need the increase in affinity in terms
of television. And we need an economic model that works."
But he sees it happening within ten years. When
a European city is ready to financially support an NBA
roster, they will, but that team won’t be part of the
NBA. The NBA still has the highest level of play,
across the boards, by far, and the special allure of
its supremacy will persist and provide a recruiting
advantage—professional athletes are incredibly competitive
and it's their nature to test themselves against the
best. But will international veterans take 70%–90% salary
reductions to give it a try? Will NBA mid-to-low-level talents turn down international
league contracts five times what they can get in the
US? More
and more, the answer is no.
This
paradigm shift isn't happening overnight, for sure,
but I still think most columnists underestimate the
speed with which this hollowing out of NBA rosters can
occur. I'm not concerned about Panathinaikos, Olympiacos
and CSKA stacking their squads with all the NBA's 6th
men; they're winning with $30 million rosters—no reason
to pay $60 million. Rather, I'm concerned that five
to seven years from now, the top teams will sign one
or two mid-level NBA players (a Josh Childress here,
a Ben Gordon there) and thirty teams,
from budding leagues all over the world, will invest
in just one low-level rotation NBA player. Almost
all of the top tier talent will be in the NBA for the
foreseeable future, but when Jameer
Nelson takes a breather, someone
has to throw the alley-oops to Dwight
Howard, and it might not be a player of Arroyo's
caliber. And it's quite plausible that Kobe Brant
will go full seasons without passing the ball.
I'm not a protectionist; I celebrate the rise
of international basketball and (as a Rockets fan, especially)
I'm grateful for its benefits. I've been watching
the NBA since I could reach the "on" button
on the TV, and I'd never seen anything quite like this
until Manu
came into the league.
Saying
one is against basketball globalism, on the other hand
(or globalism, in general) is quite meaningless; it's
a fact, not a position. The NBA was the only game in
town and now it isn't. In the long run, everyone
benefits. More basketball talent means a higher
level of play, and the game will be better for it, here
and abroad. In the short term, however, basketball's
worldwide popularity will outpace the talent available
and the NBA will have to change to maintain the quality
of its personnel. The league is in no danger of
being upended by the Euroleague, but if the next CBA
isn't dramatically altered to allow NBA teams to compete
for players on the global market, a significant
number of mid-tier and low-tier NBA players will depart
for greener pastures, and the level of play in the NBA
will decline. Even if the NBA adapts, it will
still lose players; that's inevitable, but teams would
also be free to pursue international talent without
restriction. And a more progressive (cap-less) economic system
would help teams stymie the depletion of their rosters,
while the world develops more talent to compensate for
losses—watch the next Jason
Kidd come out of Bogotá or Cambodia.As long as the NBA is taking the right steps
to compete in earnest for the services of the best four
hundred players in the world, I'll be happy to cheer
on the new Chinese league.And in a few years, I'll be the first in line
buy a Bahrain Expatriates jersey.